Marketing tasks — the next layer

Marketing is the second hire. Don’t skip admin and go straight here — if your CRM is a mess and your inbox is on fire, a marketing VA can’t save you. They’ll just create content that lands in chaos.

Once admin is humming, a marketing VA is where the leverage gets serious. You film. They do everything else.

What they actually do

• 01

  Content editing

  Clip reels from your long-form video. Add captions, transitions, covers. Resize for each platform.

• 02

  Carousel and graphic design

  Format your ideas into branded carousels in Canva. Cover slide, body slides, CTA slide.

• 03

  Caption writing

  Turn your voice notes or bullet points into finished captions in your voice. Hooks, hashtags, CTAs.

• 04

  Scheduling and posting

  Load everything into Metricool or Meta Business Suite. Post across IG, FB, LinkedIn, TikTok, YouTube.

• 05

  Repurposing

  Turn one piece of long-form content into 5–10 short pieces. The newsletter becomes 3 posts becomes a reel script.

• 06

  Content calendar upkeep

  Keep the Notion calendar accurate. Status moves through Draft, Ready, Scheduled, Posted.

• 07

  DM and comment triage

  Reply to easy ones using your templates. Flag the leads. Escalate anything sensitive to you.

• 08

  Performance tracking

  Weekly report: top 3 posts, bottom 3, what to do more of, what to kill.

• 09

  Email newsletter formatting

  You write the bones. They format, add images, send through your ESP, monitor opens.

• 10

  Asset library maintenance

  Keep raw footage, photos, and finished assets organised in folders you can actually find later.

What this isn’t

A marketing VA is not a marketing strategist. They don’t decide what you post or what your brand stands for. If you don’t already know what you’re trying to say, hiring this person too early will frustrate both of you.

Bring them in once your content engine has a clear direction — even if the execution is still messy. They’ll clean up the execution. They can’t invent the direction.